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Africa – the rising star in fashion?

Africa’s fashion industry is emerging as a serious global competitor and one that is known for its daring use of bright hues. Sub-Saharan Africa’s apparel and footwear market is now worth an estimated USD 31 billion. Singer Beyonce recently wore the Maki Oh label from Nigeria. African design houses are not limited to fashion but make luxurious accessories and jewelry.

The rising fashion industry is good news for African economies. Textile factories are growing in number and capacity.

However, the industry has been calling on African governments to invest more in training, finance and credit schemes as well as improved transportation infrastructure. This is necessary to help the industry attract the investment it needs to be competitive.

Can Africa become a global fashion powerhouse?

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E-mail: nidhi.singh@spireresearch.com

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