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Spirethoughts

Spire's six most recent Spirethoughts.

Potential of Indonesia’s OTT market
Covid-19 heightened desire for healthy food
M&A dealings in MENA
Cybersecurity in India
Reaching Gen Z’s Digital Dollars

Affordable Internet lets Gen Z do more

Known as the generation of digital natives, Generation Z has been exposed to technology and the internet from a very young age. Today, they use the internet for an average of 4 to 6 hours a day for social interaction as well as for job searches and entertainment.

The internet is very affordable in Indonesia, at less than USD1 for 1 Gigabyte. In addition to social media and entertainment, 49% of Gen Z uses the internet for news and infotainment while 63% uses it to aid school and office work.

How can businesses take advantage of the affordable internet to corner the Gen Z market?


For media enquiries, please contact:

Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: marie.teo@spireresearch.com

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