Publications - Archive

Spire's past publications.

U.S. Chambers of Commerce_Market study on cross-border ICT services in major global markets
U.S. Chamber of Commerce: Market study on cross-border ICT services in...
Spire-NVPC corporate giving
NVPC: Spire Singapore conducts pro-bono study on corporate giving
Publication-Mercy Corps
Mercy Corps: Market assessment for mobile payments in agriculture
JETRO: Market study on solar and wind equipment manufacturing in major...
Austrade: Korean Automotive Market Report 2010
Green energy-e1343006193587
International Copper Association: Harmonization of energy efficiency s...

BCFII: Market study on business potential of Indonesia’s softwood export industry


+ Official report on British Colombia Forestry Innovation Investment Canada corporate website


The rising demand for timber over the years had posed a challenge for many Indonesian companies as they struggle to keep up with the demand. Seeing that there may be an untapped market opportunity, British Colombia Forestry Innovation Investment (BCFII) Canada appointed Spire Research and Consulting to evaluate the business potential of Indonesia’s softwood export industry. The report was subsequently hosted on BCFII’s official website.

Spire’s report also shared how most housing developers, contractors and architects generally preferred tropical hardwoods to softwood, as they were unfamiliar with the latter’s strengths and capabilities. Such apprehensions had inevitably led to an overshadowing of softwood’s benefits.

Luckily, the rising economy and increased disposable income available for expenditures on homes had resulted in a growing demand for timber in Indonesia; presenting a huge marketing opportunity for softwood indirectly.

To break the inherent bias, potential customers needed to be pursued actively through heightened product awareness and spreading of product knowledge. It was exceptionally important for timber companies to provide workers in the construction industry with adequate trainings on the usage of such materials, and ensure that they were familiar with the workings.

Spire also noted that though wooden structural fixtures were very prone to termite damages, they remained as a commonly used material in constructions. It was recommended that British Columbia (BC) companies introduce softwood that was treated with the appropriate insect and fungus repellents to the market, so as to gain a competitive edge.

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