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Singapore turns 52 – what next for the national brand?

7 August 2017
The Business Times – Views from the Top

Singapore turns 52 – what next for the national brand?

As Singapore turns 52 amidst global and domestic uncertainties, how should it evolve its global brand image? Leon Perera, CEO of Spire Research and Consulting shared his insights in The Business Times – Views from the Top section on 7 August 2017 on the future trajectory of the Singapore brand.

Singapore’s brand is synonymous with efficiency, anti-corruption along with an effective civil service. These strengths should be maintained.

Perera opined, however, that Singapore needs to develop its global brand to become associated with the opposite category of strengths too – those associated with entrepreneurship, freedom of expression and creativity.

In an age of artificial intelligence and perpetual economic disruption, the Singapore of the future will need to groom innovators, knowledge-seekers and artists.


For media enquiries, please contact:

Nidhi Singh
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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