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Overcoming instability in times of product boycotts

10 April 2013
ZDNet

+ Official Coverage on ZDNet

Overcoming instability in times of product boycotts

Politically-driven boycotts are one of the most hostile situations a company may face. With various politically-driven product boycotts happening over the past few months, ZDNet invited Spire Research and Consulting to share its thoughts on the topic.

Politics affect businesses in many ways, often worsening relationships when a political upheaval is afoot. Unfortunately, some organizations get caught in the vicious web by mere association. Not only can politically-driven product boycotts impact sales and revenues, they also have irreversible effects that are detrimental to an organizations’ reputation.

Under such circumstances, if the situation is about to escalate, it is best to steer clear and remain neutral until the political scenario improves. Any counter-measures must be extremely well thought through, or else risk worsening a bad situation.

Is there a best practice in dealing with such situation? Leon Perera, Chief Executive Officer of Spire Research and Consulting, opined that companies which are directly involved should take swift action. He elaborated how the response should acknowledge the problem and then set out the company’s response clearly.

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