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Haggling over consumer electronics prices in China

+ Official Coverage on CEA’s website

7 October 2014
US Consumer Electronics Association

Haggling over consumer electronics prices in China

In contrast with the US and Europe, bargaining over prices is the norm in China’s small consumer electronics retailers. Spire Research and Consulting posted a commentary on how Western brands should sell their consumer electronics products in China, published on the US Consumer Electronics Association’s blog.

Chinese adults spend an average of USD917 on consumer electronics, compared to USD483 in the US. Over 60 per cent of China’s population will continue to spend more on this category.

In Chinese computer and consumer electronics retailers, bargaining is a common practice. This stands in contrast to the American and European norm, where consumers are used to fixed prices, whether at large retailers or e-tailers. This is due to the saturation of retailers in the Chinese market. These retailers sell high-end consumer electronic items such as laptops, cameras, tablets, mobile phones and so forth at negotiable prices.

So how do western vendors keep up with the competition? Key tips include understanding store layouts so as to design suitable marketing material, maintaining an efficient yet trustworthy supply chain and spending adequate time and resources to build rapport with retail shop owners.

For media enquiries, please contact:

Nidhi Singh
Senior Executive, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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