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Global e-commerce: fuelled by the Asia-Pacific

31 December 2013
MNC Business Channel – Economic Buzz

Global e-commerce: fuelled by the Asia-Pacific

With the Asia-Pacific’s e-commerce industry rapidly closing the gap with developed countries, Indonesia is evolving to be the next frontier. Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting, shared his views on the future outlook of Indonesia’s e-commerce market on MNC Business Channel – Economic Buzz.

The Asia Pacific region has been leading the way in global e-commerce, with China being the most lucrative market. China has approximately 219.8 million active digital buyers.

Indonesia’s e-commerce market has shown much growth potential, and is expected to expand from the current 4.6 million active digital buyers to 7.4 million buyers by 2015. The customer-to-customer (C2C) category is set to become the most popular mode of e-commerce. This arena includes forums, social networks and classified advertisements. Increasingly, consumer transactions will happen via mobile devices such as smartphones.

In the business-to-business (B2B) e-commerce space, most payment transactions are executed through bank transfers. As IT infrastructure matures, modern gateways will overcome fragmented payment methods by consolidating various banks and credit card processors.

As such, robust government regulations are critical in order to attract more digital buyers. On its part, the industry should provide consumers with multi-platform access to sites, as well as maximize mobility and user-friendliness.

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