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Esports in China emerges as a booming market

3 September 2018
China Daily – Asia Weekly

+ Official coverage on China Daily’s website

Esports in China emerges as a booming market

China accounted for 15% of the USD660 million professional Esports market in 2017. Can China cash in on this booming market before other players jump on the bandwagon? Spire’s viewpoint on Asia’s e-gaming landscape was cited in China Daily – Asia Weekly.

Esports – sporting activity built around public performances of electronic game-play – is a booming industry world-wide. In comparison to other sports, Esports training does not require an actual stadium, pitch or course. All you need is stable net connectivity.

Esports is set to go further at the 2022 Asian Games in Hangzhou, Zhejiang province in Eastern China, where it will be acknowledged as an official medal sport.

The growth potential in Esports is immense. The International Olympic Committee has already partnered with Chinese tech giant Alibaba to power future Olympic Games with its infrastructure services for cloud computing. Such technology infrastructure would be a powerful enabler for the Olympic Games to embrace Esports in the future.

For media enquiries, please contact:

Nidhi Singh
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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