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Spire Client Entertainment Night July 2019

The Conference Board’s Global Marketing and Communications Conference

Mr Leon Perera, Spire’s Chief Executive Officer, shared thoughts on successful strategies to crack the China market, based on past research experience and practice. The address gives an overview of the population, cultural and political landscapes, as well as the uniqueness in China consumers’ demand and consumption gaps so as to understand the various marketing opportunities and go-to-market challenges in China.

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