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Spire speaks on e-shopping prospects in Indonesia

3 May 2017

Spire speaks on e-shopping prospects in Indonesia

As more users explore e-shopping and e-payment options, retailers are transforming the online e-shopping experience in Indonesia. Jeffrey Bahar, Group Deputy Chief Executive Officer of the Spire Research and Consulting group, was honored to be a guest speaker at GATES Indonesia ICT Reseller Channel Summit 2017 on e-commerce opportunities in Indonesia.

In his presentation, Bahar shared his insights on the growth of modern retail turnover in Indonesia, focusing on consumer trends and the e-payment eco-system.

Bahar mentioned that the growth of modern retail for 2017 was 10% (growth rate), contributing 5.40% to Gross Domestic Product (GDP). With 88.1 million internet users in 2016 (34% of population), the number of Indonesian online shoppers grew from 7.4 million (in 2015) to 8.7 million (2016).

On the other hand, methods used to pay for on-demand services in 2016 were cash (69%), e-money via applications (28%) and credit cards (12.46%).

Pre-paid e-money has shown significant growth recently. However offline retailers still feel more comfortable using bank cards (debit or credit cards).


For media enquiries, please contact:

Nidhi Singh
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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