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Events

Spire's six most recent events.

Spire chosen as Official Research Partner to the Challenge Iskandar Puteri triathlon once again
Spire chosen as Official Research Partner to the Challenge Iskandar Pu...
Spire discusses e-commerce strategies suited to the Indian market
Spire explains market opportunities in Australia for Malaysian franchisors
Spire explains market opportunities in Australia for Malaysian franchi...
Spire holds seminar for Japanese firms on Indian e-commerce
Spire holds seminar for Japanese firms on Indian e-commerce
Spire discusses e-commerce strategies suited to the Indonesia market
Spire discusses e-commerce strategies suited to the Indonesia market
Spire Client Entertainment Night April 2018
Spire Client Entertainment Night April 2018

Spire discusses e-commerce strategies suited to the Indian market

4-6 September 2018

Spire discusses e-commerce strategies suited to the Indian market

Spire was honoured to participate at the GATES India ICT Reseller Channel Summit 2018. The Summit was held on 4-6 September, 2018 in Kolkata. Vinita Nath, Senior Analyst at Spire India, shared her insights on booming e-commerce industry in India, focusing on market trends and growth strategies.

Nath discussed the growth of the digital market, its rapid expansion and e-commerce platforms available for Small and midsize businesses (SMBs).

India has the second highest number of active internet users in the world, at 390 million. Its Business-to-Business (B2B) market is expected to reach USD700 billion by 2020.

For better sales outreach, SMBs should explore business listings or social media platforms provided by well-known brands such as Amazon Business, Whatsapp Business, Facebook Business and even Instagram with various advertising options available.

Nath mentioned that multichannel selling enables businesses to connect with a network of many e-commerce portals. For instance, Blubox, one of the leading e-commerce service providers in India, allows a seller to connect to over 30 e-commerce portals such as Amazon, Paytm, Flipkart to name a few.

Therefore, it remains crucial for SMBs to create a presence on multiple e-commerce and social media platforms to drive sales. Business owners need to start building upon content and marketing strategies from a mobile-perspective.

Vinita Nath’s presentation deck on “E-commerce strategies suited for Indian Market for Resellers” can be found here.


For media enquiries, please contact:

Nidhi Singh
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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