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Events

Spire's six most recent events.

The Changing Appetites of Southeast Asia
Technology and Affluence fuels Food and Beverage Sector in SEA
Private Security Industry: Opportunities for Digital Transformation
Spire weighs in on Researching the Philippines Market
Role of ICT in Indonesia’s Maritime & Logistics Services
Private Security Industry advances into the future
Private Security Industry advances into the future

Spire and YBC host breakfast seminar on effective channel and sales force management in Asia

16 December 2016

Spire and YBC host breakfast seminar on effective channel and sales force management in Asia

On 16 December 2016, Spire and Yamada Business Consulting (YBC) jointly held a seminar on Go-To-Market strategies for effective channel management. Leon Perera, Chief Executive Officer of Spire Research and Consulting and Rajiv Seth, Senior Director (Go-To-Market Practice) at Spire, addressed the session.

Rajiv shared his experience of executing disciplined channel and sales force management strategies to improve results. Seminar attendees asked questions and shared their own views on issues like designing incentive structures for channels, when to switch channel partners and how to demarcate sales territories among partners.

YBC and Spire offer Go-to-Market Optimization consulting across the Asia-Pacific. .


Nidhi Singh
Assistant Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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