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Events

Spire's six most recent events.

Spire Malaysia introduces healthcare products from Taiwan
Medical and healthcare products introduced into Malaysian market from ...
Spire speaks on Omni-channel strategies for Indonesian retailers
Spire speaks to US firms about Southeast Asia’s Silver market
Spire shares business advice to start-ups on Indonesian market entry
Spire talks about strategic planning lessons from leading organization...
Spire speaks to Japanese firms about the threat of counterfeits
Spire speaks to Japanese firms about the threat of counterfeits

Spire and YBC host breakfast seminar on effective channel and sales force management in Asia

16 December 2016

Spire and YBC host breakfast seminar on effective channel and sales force management in Asia

On 16 December 2016, Spire and Yamada Business Consulting (YBC) jointly held a seminar on Go-To-Market strategies for effective channel management. Leon Perera, Chief Executive Officer of Spire Research and Consulting and Rajiv Seth, Senior Director (Go-To-Market Practice) at Spire, addressed the session.

Rajiv shared his experience of executing disciplined channel and sales force management strategies to improve results. Seminar attendees asked questions and shared their own views on issues like designing incentive structures for channels, when to switch channel partners and how to demarcate sales territories among partners.

YBC and Spire offer Go-to-Market Optimization consulting across the Asia-Pacific. .


Nidhi Singh
Assistant Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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