From percussive handheld guns for easing scalp and neck aches, to rollers and electronic wands for arthritis pain, the demand for miniaturized and customizable electric massagers has surged, especially post-pandemic.

Driven by increased health consciousness and the desire for convenient at-home relaxation, these devices have become popular for daily use after work or sports activities to promote relaxation. They have caught on after the widespread success of brands such as the celebrity athlete endorsed Theragun, which deliver ‘percussive massage therapy’, and which have spawned many copycats since.

The global electric massager market size was valued at US$4.2 billion in 2021 and is projected to reach US$7.9 billion by 2031, growing at an annual rate of 6.5% from 2022 to 2031.

Manufacturers market the devices to improve blood circulation and neurological function, relieve muscle tension and even improve sleep. For consumers, the gadgets are proving to be cost-effective and timesaving, eliminating the need for regular visits to massage parlours. And the demand looks likely to continue, as manufacturers introduce innovations such as voice instructions and smart features for temperature, motion, and speed control to enhance the user experience and promote sustainability.

Will at-home electric massagers put traditional massage parlours out of business?

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