Case study: Water Filters Market – Market & Customer Insight Study for Water Filters in Malaysia
The challenge
A global home products corporation sought to venture into the counter top water filters market in Malaysia.
The objectives of the study were to:
Obtain a clear understanding on the market potential of the counter top water filters market
Evaluate pricing structure, promotional strategies to market and operational factor considerations
The process
Spire conducted in-depth interviews with competitors in the counter top water filter industry in Malaysia and held focus group discussions with users and non-Users of water filters.
The results
The client launched the product in using Spire’s suggested price range and had received good response.
Project deliverables included a report that addressed:
Market Potential
Definition (product types and brands Available)
Competitive landscape
Market sizing by volume and value
Typical volumes by product types, price bandwidth and brands
Pricing Structure
Pricing database
Pricing bandwidth
Pricing mapping and analysis
Pricing recommendations
Promotional strategies, techniques and recommendations
Customer insight study
Purchase drivers
Purchase process
Product preference
Customer feedback and willingness to pay
