Case study: Surge Protection Devices – Holistic Market Environment Research in 8 Asia-Pacific Countries
A global Fortune 500 manufacturer of electrical and electronics products sought to develop business plans for new markets in the Asia-Pacific region.
The objectives of the study were to:
The process
Spire conducted interviews with electrical and electronics trade associations, as well as regulatory bodies. Besides interviewing the top three competitors in each market to extract current sales data, forecasts and opinions about the market, interviews were also held with value chain players (e.g. electrical system integrators, distributors and retailers), as well as large customers in each customer segment.
A detailed analysis of legal, regulatory and macro-environmental issues using secondary data sources were carried out as well.
Our client used Spire’s report to develop business plans and sales targets for each country market. Spire was also involved in the initial brainstorming with the client’s local offices in three country markets as these business plans were being drawn up.
Project deliverables included a report addressing:
