Case study: Processed Foods – Market Environment Research and Strategy Consulting for a Japanese Prefecture Government Promoting Exports into Singapore

The challenge

The government of a Japanese prefecture sought to increase processed food exports to Singapore and Southeast Asia.

The objective of the study was to formulate strategies for promoting the prefecture’s food exports to Singapore and, by extension, Southeast Asia. Spire was tasked to identify the top three processed food categories where their efforts should be focused.

The process

Spire conducted interviews with leading importers, distributors and organized retailers to elicit analysis of industry, market and distribution conditions. A consumer survey were also carried out to understand attitudes and perception. To supplement this, secondary research and expert interviews (industry associations and journalists) were also conducted.

These processes enabled Spire to define the top three categories with greatest export potential. We also compared the local market situation against the categories where our client possessed competitive export advantages; such as sugar confectionaries, noodles and health foods (e.g. organic tofu, seaweed products) sold through retail channels.

The results

The client uploaded portions of the Spire report onto their website and initiated a program of government-supported promotions in Singapore to execute on the recommendations.

Project deliverables included a series of reports that provided market intelligence and recommendations on strategy, resources and a timeline to promote exports in the three categories.