A Japanese medical disposables manufacturer planned to expand its medical garments and drapes business in the Asia-Pacific by entering the India, Australia and New Zealand markets.

The objectives of the study were to assess the market size and potential of the surgical drapes and gowns industry, as well as to grasp the regulatory and customer dynamics. These findings would enable our client to achieve successful market penetration.

Spire undertook secondary research on the medical garment/drapes markets in India, Australia and New Zealand.

Our consultants then conducted three types of interviews:

The results
Our client used Spire’s findings and recommendations to develop a comprehensive business plan for entry into the India, Australia and New Zealand markets.

Project deliverables included: