SPIRE SIGN IN Register

Case study: Material Handling Systems – Holistic Market Environment Research in South Korea

The challenge

A leading global player dealing in material handling systems sought to understand current and future market opportunities in South Korea, so as to justify and strategize for the establishment of an office in South Korea.

The objective of the study was to:

Estimate current market size, and understand overall growth trends, growth drivers, key segments of importance and other market dynamics

Analyze the path to market and customer dynamics

Evaluate potential partners based on capabilities and strengths

Understand the competitive landscape and profile of three major competitors

The process
Spire carried out secondary research on macro-environment as well as industry-specific trends. Our consultants also conducted interviews with prominent importers/manufacturers, distributors, system integrators, experts, as well as end-users of material handling systems.

The results
Our client used Spire’s findings to evaluate South Korea’s market potential, identify high growth product categories and segments,
understand key competitors’ strategies, and select a business partner with complementary strengths, so as to develop an effective market expansion strategy.

Project deliverables included a report addressing:

Analysis of current and forecasted market size

Identification of high potential customer segments and analysis of customer purchase dynamics

Path to market and channel practices
 
Competitor landscape, shares, and deep dive profile of three key material handling players in terms of their company performance, technology and marketing practices

Partner selection program to identify business partners with the greatest potential synergy with our client’s business

Recommendations on market entry, marketing and sales strategy

BTBTBTBTBTBT