A leading global player dealing in material handling systems sought to understand current and future market opportunities in South Korea, so as to justify and strategize for the establishment of an office in South Korea.

The objective of the study was to:

The process
Spire carried out secondary research on macro-environment as well as industry-specific trends. Our consultants also conducted interviews with prominent importers/manufacturers, distributors, system integrators, experts, as well as end-users of material handling systems.

The results
Our client used Spire’s findings to evaluate South Korea’s market potential, identify high growth product categories and segments,
understand key competitors’ strategies, and select a business partner with complementary strengths, so as to develop an effective market expansion strategy.

Project deliverables included a report addressing: