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Case study: Sanitary Ware Products – Market Sizing, Market Segmentation & Customer U&A Study

The challenge

A top global manufacturer of sanitary ware products was looking at viable expansion plans in Vietnam.

The objectives of the study were to:

Understand customer usage of and attitude towards sanitary wares
Understand customer purchase process
Evaluate market sizing and identify target segment
The process

Spire began the study by carrying out mystery shopping and retail checks. In-depth interviews with trade buyers and home visits were conducted as well.

The results

Our client used the input to map out a business plan for their expansion in Vietnam.

Project deliverables included a report that:

Evaluated customer attitude towards sanitary wares, describing their purchase process and key selection criteria
Calculated the market size of sanitary ware by project type in major cities versus other parts of the country
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