One of the global leading companies in the energy industry wanted to review the potential of the fuel market and needs for cargo information service in two of China’s most prominent logistics hubs (road ports) in East China.

Spire was tasked to map the market entry strategy for an international energy company in the following fields:

The objectives of the study were to:

Spire conducted in-depth face-to-face interviews with three major groups:

Secondary research was carried out as well, and our consultants obtained secondary data from associations or government bodies.

The client used Spire’s data findings and recommended strategies to tailor its products and services to suit specific customer groups and make systematic short-term and long-term development plans.

Project deliverables included a report addressing: