A leading global logistics services provider seek to expand market penetration in express courier services through focusing on fashion apparel, footwear and accessories exported out of Asia Pacific region. The client wanted to achieve an optimal solution design and positioning, via enhancing existing products through bundling various existing and/or new features of service.

The objective of the study was to conduct a market environment research in Asia Pacific (AP) to strategize business expansion in fashion industry vertical.

The process
Spire prepared an analysis of secondary data on the fashion exporting industry in AP to developed countries.

Face-to-face interviews were held with fashion manufactures in AP countries, including China, Hong Kong, India, Vietnam, Bangladesh and Indonesia. Mixed face-to-face interviews and phone interviews were also conducted with fashion brand owners in recipient countries including EU, US and Japan, as well as with the client’s sales manager and director and operational manager in Hong Kong and Japan.

The results
The recommendations of the project were quickly adopted by the client to aid its decision to develop fashion vertical in the industry of international express courier services.

Project deliverables included a report addressing: