Case study: Direct Selling Industry – Market Environment Research on Direct Selling Industry in Indonesia
A US-headquartered and major direct selling company (one of the top-three players in Indonesia) wanted to understand the overall market competition and trends in direct selling industry in Indonesia.
The objectives of the study were to:
Spire conducted a two-stage study, with the initial stage being the market scanning for market assessment and identification of top players, followed by a deep-dive study for benchmarking and best practices.
Face-to-face interviews with major direct selling companies (both single-level marketing and multi-level marketing), as well as direct selling industry association and industry analysts and key opinion leaders were conducted too. Spire also took on the mystery shopping approach and participation as members to experience and validate research findings.
The results
Our client used Spire’s report to evaluate its multi-channel strategies, launch its new selling (novel) channels and improve its operational processes.
Project deliverables included a report that:
