A Fortune 500 Japanese engineering and construction firm wanted to allocate sales and marketing resources to the Singapore clean room market for business expansion. However, it had to first secure internal support from its relevant departments.

Spire was tasked to secure vital information to aid in our client’s proposal. The objectives of the study were to analyze the potential of the clean room market in Singapore and recommend strategies for the sales and marketing teams.

Spire conducted secondary data analysis to forecast growth prospects in Singapore’s clean room market in specific vertical sectors such as electronics, petro-chemicals, life sciences and food processing. Our consultants held interviews with the relevant public sector agencies, clean room engineering contractors and their customers, especially production engineers in pharmaceuticals, semiconductors and other manufacturing industries.

Our client used Spire’s report to develop a business proposal that succeeded in allocating sufficient budget for implementing marketing and sales strategies to expand its business in Singapore.

Project deliverables included: