What used to be a mere backyard activity, India’s poultry industry has undergone major transformation in the last two decades. Valued at US$27.1 billion in 2020, it is expected to grow at an annual rate of 15.5% to reach US$64.5 billion by 2026.

Drivers of the increase in demand includes urbanisation, rising disposable income and changing consumer habits. The growth of India’s Food Service Market (such as fast-food joints) and Bakery Foods Market, is also expected to boost demand for poultry and eggs.

Despite the projected growth, consumption of broiler meat and eggs in India is still amongst the lowest in the world, creating huge potential for this largely unpenetrated market.

How can poultry producers in India meet the rising demand for poultry products?

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