India starts fight with single-use plastics

India banned single-use plastics on 1 July 2022. The Plastic Waste Management Amendment Rules came into effect by making it illegal to manufacture, import, stock, distribute or sell 19 single-use plastic items.

Single-use plastics are a major contributor to the estimated 300 million tonnes of global plastic waste produced every year, mainly because the material is challenging to recycle. Over time, single-use plastics break down into insoluble microplastics that pollute the environment and affect the human food chain.

India joins other large economies, including Canada and China, in introducing policies that address climate change and sustainability. These policies also open up new opportunities for alternative products, such as cotton, bamboo, ceramics, stainless steel, and even biodegradable plastics.

How will Indian consumers react to the packaging changes of their favourite brands?

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