Helping Hong Kong University students understand Market Research

December 23, 2022

In December 2022, Spire participated in a workshop for students of Hong Kong University. This workshop aimed at teaching students about collaborations and partnerships, and how to contribute effectively to these alliances.

Spire’s market research consultants, Dionisius Alvian, Puspa Citra Anjani and Clarita Dewi, shared their knowledge and experiences with the students. They facilitated a workshop where Spire and the students played out collaboration scenarios. The students also created mini projects involving market research activities, with feedback from the consultants.

Held on 23 December 2022, this workshop gave the students a good overview and insights of the market research industry.

For media enquiries, please contact:

Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: [email protected]