Eldex Asia 2022 – India Knowledge Pill

    • It is estimated that India will have over 150 million citizens over 65 years old in 2035, presenting a huge market for investors and companies. The elderly have become more willing to spend on themselves and invest in products that will help them live comfortably. Therefore, products catered specifically to the elderly have become very popular.
    • Old is Gold, for example, is a platform dedicated to products and services designed for the elderly, such as toilet aids, food supplements and mobility products. Seniority is a platform that allows the elderly to find products that can improve their quality of life.
    • To differentiate their products in the growing market, companies personalise products and services and innovate to bring greater convenience and satisfaction to their customers.

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Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355
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