Cultured poultry – the meat of the future

The meat industry is one of the major contributors to pollution and climate change. Meat production accounts for almost 60% of all greenhouse gases from food production. There are also concerns about the ethical breeding of livestock.

While the concept of lab-grown meat started in the 1990s, it gained traction only recently. With the cultured meat market projected to grow by 15% a year between 2025 and 2032 to reach US$593 million, investments in cultured meat products hit a record US$3.2 billion in 2020.

The poultry segment is projected to lead this growth. Drivers of this trend include the expected lower price point of cultured chicken products as compared to other cultured meats, as well as the growing popularity of poultry products in quick-service restaurants.

Will cultured and plant-based meat products eventually replace livestock-based meat?

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Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355