Vision, Mission and Values


Spire’s 2020 Plan embodies a roadmap for realizing a vision for the Spire brand, organization and team by the year 2020. This vision means being:

The most recognized independent brand in the emerging market research-based consulting space

Vibrant full-service offices in each of the world’s emerging market regions and time zones

A critical mass of repeat clients, together with strong, sustained growth in new clients

An efficient and effective internal architecture made up of well-defined structures, procedures and supporting infrastructure

A thriving team united around the brand’s Mission, Vision, Values and Code of Honor


To be the trusted brand in providing outstanding Research and Consulting in Emerging Markets for leading organizations.

Spire aims to achieve its mission through:

Being legendary for generating the highest quality of market knowledge, to assist our clients in making the most effective business and marketing decisions possible

Building and maintaining robust, long-term relationships with our clients and treasuring “client share” rather than “market share”

Creating a work environment that offers all our team members career development, performance-based remuneration, a safe and fun workplace as well as camaraderie among colleagues

Fully developing the potential of each team member by emphasizing equal opportunity and merit


Spire’s vibrant and unique corporate personality is defined and guided by the following values:

Integrity is fundamental to all that we do.
We recognize that our most valuable assets are our team members and their reputation for quality and integrity. Our corporate culture emphasizes the importance of the highest standards of ethics from all our team members in everything we do.
A passion for client-focused and creative solutions.
We strive to meet or even exceed our clients’ specific needs and expectations.
A commitment to the highest standards.
We pioneered Market Environment Research as an independent field and we remain committed to the highest standards of methodological rigor. This is to ensure that we continue to generate the most reliable and effective reports available from any source.
Building and maintaining long-term relationships.
We treasure the long-term relationships we have with our clients. Therefore, we invest in a strategic understanding of each client’s business to exceed our clients’ expectations and anticipate their changing needs.
A culture of success and pride.
We strive to be an organization to which our people are proud to belong. We set ambitious but realistic goals for our team members, provide them with support and opportunities for professional development, as well as recognize and reward their accomplishments.
A supportive and rewarding work environment.
We believe in nurturing a warm and progressive work environment that creates the highest levels of professionalism and integrity, supports creativity and interaction, as well as encourages openness and continuous learning.
We believe in equal opportunities for all people regardless of gender, ethnicity, national origins and personal creed. We value our diversity and the unique skills that all our team members bring.

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