Cinemas & OTT: Revolutionizing Indonesian Film Industry

21 June 2023
TechnoBusiness

Spire consultant, Nabil Bisyir talks about the developments in the Film industry and OTT platforms. 

The Indonesian film industry faced significant challenges during the pandemic, with restrictions on public activities impacting cinema attendance. This led to a surge in the popularity of over-the-top (OTT) or streaming platforms such as Netflix and Disney+, offering movie lovers the convenience of enjoying their favorite films anywhere on their devices.  

As restrictions eased, audiences gradually returned to cinemas, resulting in over 1 million viewers for 12 films produced in 2022, while in early 2023, 3 films have drawn 500,000 viewership. Quality has become a key focus for the film industry. Indonesia’s first domestic film was screened using IMAX technology. One of the 2022 films, Ngeri-Ngeri Sedap, was chosen to represent Indonesia in the Best International Feature Film category at the 2023 Oscars.  

Viewers now enjoy films in cinemas and on various OTT platforms. Spire Research and Consulting highlighted how 5 major players, namely Netflix, Disney+, Viu, Vidio, and Vision+ dominate, generating substantial revenue from more than 12 million viewers and subscribers combined. This has created more job opportunities and income sources for industry workers.   

OTT platforms are also venturing into producing original local content in addition to being exclusive streaming service partners, incurring low costs and contributing to the rapidly growing industry in both quantity and quality.  

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Marie Teo
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: [email protected]