Paul Gillin, former editor-in-chief of Computerworld, begins this book with the basics of blogging. He defines and explores the concept of blogging and the issues that surround it, addressing a wide spectrum of social media, including podcasting, vlogging (blogging with videos) and viral video.

From the “Doi Moi” economic reforms initiated in 1986 to its accession to the WTO in 2007, Vietnam has transformed itself from an underdeveloped transitional economy to an attractive location for businesses. Yet, when compared to its giant neighbour China or other more economically developed economies in the ASEAN region, Vietnam remains relatively unknown to many international investors. Vietnam: The New Asian Dragon was written to educate such investors, by introducing the Vietnamese economy and business environment, with a focus on the equity market.

Could silver be the next gold? The baby boomers, born between 1946 and 1964, have been considered by many demographers to be a pig inside the python. It is an enormous, yet neglected, market that has slipped below the radar of most businesses worldwide.

Korea only realized the full importance of inward foreign investment after the economic crisis of 1997. This book seeks to offer a deeper understanding of Korean globalization efforts and how the government’s stance on foreign direct investment (FDI) has shifted through the years. It highlights the need for fundamental changes at all levels of society in order for Korea to truly benefit from economic integration with the wider global community.

This book seeks to assess the changing nature of western multinationals (MNCs) in Southeast Asia following the 1997 economic crisis. The crisis period marked a turning point in the way western MNCs approached emerging markets, and the authors have effectively transformed their analysis of this change into an insightful, interesting read. Through its use of real-life case studies and its frank examination of both failures and successes, the book addresses a gap in the literature.

This book seeks to assess the changing nature of western multinationals (MNCs) in Southeast Asia following the 1997 economic crisis. The crisis period marked a turning point in the way western MNCs approached emerging markets, and the authors have effectively transformed their analysis of this change into an insightful, interesting read. Through its use of real-life case studies and its frank examination of both failures and successes, the book addresses a gap in the literature.