To put on a new face in an increasingly digital world, the beauty industry has turned to Artificial Intelligence (AI) and Augmented Reality (AR). 

Leading beauty brands like Estee Lauder, L’Oréal, and MAC Cosmetics are using the nascent technologies to help customers interact with them in a new way. Buyers can try on new products and personalised “looks” generated by AI, and presented through AR on their mobile devices, from the comfort of their homes. This saves the customers’ time and enhances their decision-making process. 

The digitisation of beauty seems to be paying off. Statistically, 80% of customers now buy from brands with personalized products, resulting in a 15% revenue boost for beauty brands. There are estimates that by 2030, the global beauty and cosmetic AI market will be worth US$13.34 billion.

Challenges remain with the new technologies, however, particularly regarding privacy and data protection due to the substantial amount of data involved for brands.

While AI-, AR- and other digital-driven solutions are giving the beauty industry a makeover, the question persists: 

Will digital beauty shopping technology supplant the traditional one-to-one cosmetics counter experience in Asia’s shopping malls?

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Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: marie.teo@spireresearch.com