Beauty industry embraces inclusivity
The beauty industry is racing to embrace the concept of inclusivity. Brands are moving beyond media-driven stereotypes to cater to a wider range of skin tones, body types, age groups and gender identities.
Issues such as inclusivity and equal representation in this industry have been raised in previous decades. More recently, however, the concept has been thrust into the spotlight by beauty bloggers and social media influencers. These opinion leaders are able to pressure beauty brands, through reviews and boycotts, to better address all their customers in a more authentic way.
Meeting this demand represents a significant opportunity for the beauty industry, which is projected to grow by 3.8% a year between 2023 and 2027, reaching a market volume of US$663.00 billion by 2027. For example, Fenty Beauty addresses group with un- or under-represented skin types by developing 40 shades of foundation. It has also launched gender-non-conforming ad campaigns.
Indonesia’s Somethnic offers more inclusive and personalised skincare routines, aimed at a more diverse set of customers to address their specific skin issues.
While the beauty industry has made significant strides towards inclusivity, there are still challenges, such as tokenism, accessibility, and affordability. Overcoming these challenges requires ongoing commitment from brands to prioritise inclusivity. This includes genuine representation, comprehensive product offerings, thoughtful marketing strategies, and accessibility considerations.
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