Asia Pacific’s ageing market hit US$3.2 trillion in 2020, and is expected to expand rapidly by 43% in a short span of 5 years. By 2030, 32% of the APAC population will be over 50 years old, and projected to contribute 52% of the total consumer expenditure.

However, not only are the countries within APAC at different stages of the ageing spectrum, their spend share across sectors are also dissimilar. Projections of silver expenditure by 2030 saw Food & Beverage being the largest sector for Indonesia at 38%, while it is Housing & Maintenance for South Korea at 22%.

How can businesses identify where the best opportunities lie in the APAC ageing market?

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