It was reported that of the estimated 91.5% of Indonesians who watches television, 70% of them still use analogue television. In 2020, the Indonesian government made a rousing call to private television broadcasters to convert to digital television.

In a bid to catch up with its regional peers in this area of technology, Indonesia will enforce the Analog Switch-Off (ASO) by 2022. This digital transformation would allow broadcasters to provide more channels, in addition to improved quality of sound and images.

Indonesia’s television broadcasters have been losing audiences to the Internet as well. The Internet penetration there stood at 68% in 2019 and is expected to reach over 89% by 2025.

How can Indonesian television broadcasters stay relevant as viewers shift to digital platforms?