Established in 2000 to address a gap in the research and consulting industry in global emerging markets, Spire’s founders saw a profound need for holistic research projects. 

These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions. 

Spire tailors bespoke research programmes to help our clients make the decisions that truly matter. We provide clients with the knowledge they can trust, delivered with dedication and a custom fit. 

Our success in building the only strategic research-based consultancy focused on emerging markets explains the many long-term relationships that Spire is privileged to have with world-leading corporations and government agencies, typically at the worldwide or region headquarters level. 

Spire’s footprint spans the Asia-Pacific countries as well as the global emerging market regions of Latin America, Russia/CIS/Eastern Europe, the Middle East and Africa. With 10 offices spanned around the world, Spire is present in  China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand,  USA, Vietnam, and our brand new venture in MENA region.