Anthony Koh has over ten years of experience in the strategic market research and consulting field.
Anthony began his career at Philips Hong Kong Limited as a Marketing Consultant, and as a Senior Marketing Manager at Wong’s Electronics Limited, a Hong Kong electronics contract manufacturer.
Anthony went on to assume the position of Senior Manager for Business Development at IDG, responsible for business development, market research and event management. He completed such projects as conceptualizing and managing LinuxWorld and the Internet Commerce Expo.
Later, Anthony took on the Associate Director position at Gartner Consulting Asia. Based in Hong Kong, Anthony was responsible for winning and delivering strategic research projects across a broad range of areas from new market entry, brand building, strategic marketing and due diligence, to market sizing, competitive marketing and tracking exercises.
His projects included telecommunications market intelligence, benchmarking competitor financial products and ERP market sizing.
Anthony was formerly the Director of Spire’s office in Hong Kong. Anthony currently pursues various business interests but remains engaged with Spire as an Advisor. He contributes his expertise to projects in the Hong Kong and China markets in particular.