The straight-shooting management and leadership expert, he a sought-after facilitator for high-stake negotiations, risk management and strategic alliances in the MENA region. A strong mentor and motivator, he has a proven impact on team building and constructive leadership. Having worked on designing and delivering growth aspirations of some of the most exclusive businesses and organizations in MENA. Adnan is an innovative and analytical strategist with strong networks with government and family businesses.

Adnan’s leadership experiences include facilitating entry of American Express into KSA through a JV with Mawarid Group and subsequent launch of AMEX cards; He was also actively involved with the formation of American Express Saudi Arabia between American Express Middle East and Saudi Investment Bank; negotiation and finalization of PANAM airlines in Dahran, restructuring of various companies in the area of bottled Water, hospitality including resorts, sports and other real estate assets.

Founding ACE Travel, an award-winning travel agency in KSA; and other JVs for clients such as SKAB Group, Najran Water, and Diyaffah. Adnan has worked extensively with and negotiated high stake transactions between clients across West Asia and global companies. He is the Founder & CEO of ZASK Associates LLC a strategy advisory firm based in Dubai, UAE.