Search Results for: communications
Beauty industry embraces inclusivity
The beauty industry is embracing the concept of inclusivity, moving beyond media-driven stereotypes and imagery to cater to a wider range of skin tones, body types, age groups and gender identities.
Hit and miss of beauty ambassador strategy
Indonesian beauty brands that appointed Korean artists as ambassadors had to make changes to their strategy as the initiative did not resonate well with some Indonesians.
The Digitalization of LDCs
Meaningful connectivity continues to be a challenge for least developed countries (LDCs). Spire senior manager, Edy, encourages all to share information, resources and capital so that all countries can be connected equally.
Embrace the ‘Phygital’ Revolution: Transforming Business in the Digital Age
The ‘Phygital’ revolution unlocks unprecedented growth opportunities, transforming businesses in the digital age. Embracing this concept has become a necessity for increasing market share and achieving greater success.
Boosting SME productivity
Even though SMEs employ 50 to 90 percent of the world’s workforce, increasing productivity remains a challenge. A better management strategy and more widespread adoption of new technology can help.
How women in IP and expiring IP can make a difference
Spire Chairman, Leon Perera, hopes to see more women convert their great ideas into IP, and expiring IPs unleash more entrepreneurial activity that demonstrates that IP regimes can be fair and open.
M&A FOR SMEs
Mergers and acquisitions (M&As) can work wonders for SMEs by introducing new talents and capabilities to existing businesses, resulting in better economies of scale, increased customer share and improved distribution networks.
Franchising allows a business to standardize and make its operations consistent across a variety of locations, achieving efficiency and regular quality levels. Many small to mid-sized businesses seeking to scale and grow their business turn to franchising.
Frances Hamdani Frances Hamdani has over 25 years of combined experience in qualitative and quantitative consumer research agencies, and a 5-year experience as a Senior