Month: October 2020

Reaching Gen Z’s Digital Dollars

Indonesia’s Generation Z (Gen Z) is frequently online, for social interaction and also to use digital solutions for banking and making cashless payments. Between 20 and 25 years old, they spend an average of one third of their day on their phones.

Digitalising Malaysia’s Franchise Industry

Malaysia’s Movement Control Order (MCO) measures to contain the spread of Covid-19 caused a substantial loss of income for the franchise industry. However, the country also recorded a 28.9% jump in online sales during this period, as it becomes the ideal alternative for consumers.