Modest wear – The fashion world wakes up to modesty
According to Pinterest UK, in early 2018, searches for ‘modest fashion’ increased by 500% , around the time of London’s first Modest Fashion Week. Modest fashion has gained tremendous public attention. Many popular magazines, such as Vogue and Forbes, have invested in the modest fashion market. According to the Los Angeles Times, the global apparel market is valued at USD3 trillion and according to the report of State of the Global Islamic Economy by Thomson Reuters, Muslim consumers are expected to spend more than USD368 billion on fashion by 2021. How far will the modest wear trend go?