Month: April 2014

Embracing Industry 4.0 technologies in 2022

Out of sight, out of sales?

With intensifying levels of competition, there is a need for brands to have a strong recall factor, using effective messages that resonate with customers. Inspired by Spire Research and Consulting’s in-house publication, SpirE-Journal, Marketing Magazine Indonesia invited Spire to comment on the factors that are crucial in establishing as well as maintaining brand recall.