Sun Tzu's Art of War Vs Modern Market Research
Sun
Tzu's art of war is the oldest military classic in Chinese
literature. It is also the most revered and well-known military
text outside China. The business world is not unlike the battlefield.
To succeed in business one needs to have well-thought planning,
employ talent and execute strategies carefully and in a timely
manner.
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white paper (PDF)
Comparative
Analysis for R&D in Malaysia
This
white paper discusses trends in R&D investment & expenditure
(both local and foreign companies) in Malaysia compared to other
countries.
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white paper (PDF)
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