Bipolar Marketing The combination of rising economic growth, inflation and income inequality is creating price-sensitivity at the low-to-mid-end of the marketing spectrum at the same time as the pursuit of exclusivity and extravagance at the high-end. As income inequality in Asia approaches Latin American levels, marketers in Asia now have to focus on one or both ends of an increasingly polarized spectrum.
Emerging Threats to MNCs Many low-cost businesses with global ambitions have emerged from Asia. The current inflationary environment may increase demand for their products. But established Multi-national Corporations are fighting back with their own counter-strategies - extending product lines, forming alliances or adopting low-cost business models themselves. Will the world's established brands be able to fend off this latest wave of low-cost innovators?
