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The Paradigm Shift in Online Communications
Second-generation Web-based communities and hosted services are growing explosively across Asia as interactive technology advances. From social networking sites to video sharing, these user-driven spaces have impacted consumer behaviour in ways that are changing the rules of the game for online marketing.
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Read more about the growth of E-communities in the Asia-Pacific |
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Social Media – Online Marketing goes Interactive
The rise of social media has transformed online advertising. Consumer voices have diluted the power of vendors and media owners as user-generated content becomes increasingly important in influencing buying behaviour. Spire discusses how companies in Asia have begun to use this new bridge to reach out to consumers.
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Read more about corporate engagement with Asia's E-communities
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OhmyNews
Taking collaboration to new heights is the world’s most successful reader-generated newspaper, right here in Asia.
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Asia-Pacific Economic Report – Sep 2007 Update
View Spire's Economic Report Sep 2007 for updates on the latest economic outlook and trends in 13 key Asian economies.
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Spire expands Asia-Pacific network
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Read more
Recent research survey: Asia-Pacific face off for biofuel refinery contracts
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