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Bipolar Marketing
The combination of rising economic growth, inflation and income inequality is creating price-sensitivity at the low-to-mid-end of the marketing spectrum at the same time as the pursuit of exclusivity and extravagance at the high-end. As income inequality in Asia approaches Latin American levels, marketers in Asia now have to focus on one or both ends of an increasingly polarized spectrum.
+ Read more about the bipolarization of marketing |
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Emerging Threats to MNCs
Many low-cost businesses with global ambitions have emerged from Asia. The current inflationary environment may increase demand for their products. But established Multi-national Corporations are fighting back with their own counter-strategies - extending product lines, forming alliances or adopting low-cost business models themselves. Will the world's established brands be able to fend off this latest wave of low-cost innovators?
+ Read more about the emerging threats to MNCs |
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The world’s cheapest car by India’s very own Tata
Tata unveiled a revolutionary low-cost car this year, stoking interest across the globe from consumers and competitors alike.
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Read more
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Asia-Pacific Economic Report – Mar 2008 Update
View Spire's Economic Report Mar 2008 for updates on the latest economic outlook and trends in 14 key Asian economies.
+ Read more |
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Spire establishes Australia office
+ Read more
Recent event:
Supply Chain and Logistics SEA – Spire’s Group Managing Director, Leon Perera, addresses the economic, political and financial trends facing the transport industry in 2008.
+ Read Spire's presentation to Supply Chain and Logistics SEA
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