Local
Research Associates
Spire has developed a network of over 1,000 research associates
based in 18 countries throughout the Asia-Pacific as well as
in the emerging market regions of Russia, Latin America and
the Middle East.
This infrastructure is used to supplement the work done by
Spire’s employees. Our associates give us access to a
broader pool of potential interviewees by utilizing relationships
gained from their industry backgrounds. They also enable us
to conduct more senior-level and technically involved interviews
with business respondents.
Spire’s project managers carefully select a panel of
associates with which to work on each individual project, matching
the industry backgrounds of individual associates to the requirements
of each task. Field research for most of our projects is thus
handled by a team of Spire employees and associates working
in concert, while methodology design, project management, quality
control and report writing is handled exclusively by Spire
employees.
Our network of research associates means we can offer you the
best of both worlds: all the benefits of local knowledge and
industry-specific expertise, together with the quality, timeliness,
intellectual rigor and strategic understanding for which Spire
is renowned.
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