Specialists in Holistic research and consulting in the Asia-Pacific and Global Emerging Markets
Why were we founded?
Spire Research and Consulting was established to address a gap in the research and consulting industry in the Emerging Markets. Most market research agencies focus on traditional consumer research. Our founders saw a profound need for customized research projects that integrate traditional customer research with knowledge of the broader business eco-system - competitors, channels, legal and regulatory factors - and then using that research to support strategic decision-making for market growth and entry. Spire exists to undertake such projects with distinction.
Who are we?
Spire is an independent firm owned by the Directors who lead its ten full-service offices. That independence means that we do not push branded, cookie-cutter research solutions on our clients. Instead, we tailor research programs to deliver only what is needed for the decisions that really matter.
How do we add value?
Be it market sizing and competitor benchmarking or customer usage and attitude research, a flair for customized, research-based solutions to growth and entry problems is rooted in our DNA. Our core capabilities lie in researching the external environment that conditions our client's business performance. Those capabilities have been applied not only to conventional types of customer and industry research but even to "meta-research" and knowledge management, where Spire enables our clients to better manage and analyze their existing data.
Who do we work for?
Spire has worked with over 30 Global Fortune 500 firms to solve strategic market growth and entry problems - the majority of whom have engaged us on multiple projects. We have also worked with government agencies in over 10 countries to support export promotion, FDI attraction and policy formulation programs.
Where are we based?
Spire's footprint spans 18 Asia-Pacific countries as well as the emerging market regions of Latin America, Russia/CIS/Eastern Europe, the Middle East and Africa - collectively the world's fastest growing region since 2001. We are the only firm of our kind to be based in, and to focus primarily on, Emerging Markets. Most Emerging countries have commonalities that impact research activities - a lack of reliable published data, a lack of transparency in industry value chains, cultural and legal issues that impede access to honest customer insights. A relentless focus on solving Emerging market research challenges is a central part of who we are at Spire.
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