Welcome to the inaugural edition of the Spire E-Journal!

Focused on the Asia Pacific, the Spire E-Journal addresses current issues of strategic interest to professionals in sales, marketing and business development. Providing the latest statistical indicators and commentary on business trends across the region, we hope that it will be a useful resource for your business decisions.

We welcome your comments and feedback. If you have suggestions on topics to be addressed in future editions, please send them to ejournal@spireresearch.com
Asia-Pacific Economic Report - Fourth Quarter 2004 Update
Be updated with the latest economic outlook in the region with Spire's Asia Economic Report for Q4 2004. Arm yourself with key facts and commentary on the latest state of the market in the region's thirteen key economies.

 
Crystal-Ball Gazing Asia Pacific in 2005 and beyond

In this exclusive feature, Spire's Group Managing Director Leon Perera shares his views on key trends impacting the Asia Pacific sales and marketing landscape in 2005 and beyond.
 
Succeeding in China

In less than a decade, China has become a consumer goods market of global importance. Yet, it presents dangers as well as opportunities. Identifying new niches to gain first-mover advantage offers the best route to success in China. This article examines emerging customer segments and product markets that present such opportunities.

 

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Spire Research and Consulting is the leading strategic market research firm in the Asia Pacific. Spire's competence lies in customised strategic research on customers, channels and competitors. Our projects support Marketing and Business Development plans, as well as Market Entry and Investment decisions. For project enquiries or further information, please contact info@spireresearch.com or visit our corporate website www.spireresearch.com.